My Internship Experience My name is Erica, and I’m currently studying Cinema & Media Studies and Economics with a concentration in Marketing at the University of Pennsylvania. A marketing internship in Thailand appealed to me because of its fast-growing digital marketing landscape, and Bangkok is a city where local businesses, international brands, tourism and culture
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5 Essential Tips for Google Ads Success Are you thinking of hiring an agency to run your Google Ads? Google Ads is a complicated combination of first-hand expertise, machine learning and automation. Mistakes caused by wrong setups and careless decisions can prove to be very costly. That is why hiring an expert to run your
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3 Reasons to Work With a Digital Marketing Agency Read More So, you’ve decided to try digital marketing to grow your business? Great! The next step is to decide whether to hire an agency to run your marketing campaigns or handle everything in-house. There are many factors to consider before making a decision and benefits
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Guest Posting for Backlinks. Does It Still Work? Guest posting has long been a popular SEO tactic for gaining backlinks from other websites. At the same time, Google is increasingly cracking down on low quality content and manipulative schemes on the web, which begs the question, is guest posting still a relevant link building strategy
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7 Important Considerations Before Designing a Website for Your Business Your website is the face of your company in the digital space, so it is important that it can help you to achieve your business goals. It is crucial that you understand the main considerations in building a website, which is what we’ll discuss in
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4 Areas Of Website Design That You Should Prioritise Without graphic design, an online store is nothing. A physical store that doesn’t look inviting won’t attract any customers. The same goes for online stores – without web design, your website is nothing. Web design is crucial in establishing and expanding your online presence, as well
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6 Web Design Elements That have an Effect on Your SEO Search engine optimization (SEO) is one of the most critical aspects of any business nowadays. In short, it’s a practice that aims to increase the ranking of your site on search engines such as Google and Bing. This can help to improve brand exposure,
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Quick Tips To Improve Your PPC Campaign Performance In the previous post we covered getting started with Google PPC Ads. Once your campaigns are live, it doesn’t mean your work is done, however. Google Ads isn’t really a platform where you can just set your campaigns and forget them. In order to get the most
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Getting Started In Google Ads When it comes to running digital advertising campaigns, many small business owners will immediately think of social platforms like Facebook. However, Google Ads (formerly known as Google AdWords) can be a very effective advertising solution for most businesses looking to enhance their online presence. It does tend to require slightly
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Five Ways To Increase Sales Through Your Website Prior to the advent of technology and digitalisation, marketers made use of trade shows; promotional materials such as flyers, brochures, and catalogues; vehicles wraps as well as television and radio advertising to promote their products and services. While traditional (offline) marketing still has its place in the
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