7 Important Considerations Before Designing a Website for Your Business
Table of Contents
1) Do You Have a Host And a Domain for Your Site?
Before you start creating your site, you should find a host and come up with a domain name that accurately reflects your business. Jot down some rough ideas of what you want to do with your website. This will help you come up with ideas for domain names, after which you should check whether they are available or not. Make sure the name you choose is as authentic as possible. For example, a name like journey52.com won’t work very well without a clear context. If the number 52 doesn’t have any significance to your brand, then it’s fair to say that it shouldn’t be there, and you should consider using a different domain name.
Choosing a reliable web host is an important step that shouldn’t be overlooked. Web hosting has a significant impact on your site’s speed and stability, both of which are integral to creating a positive user experience, so make sure you research carefully before making a decision.
2) Have You Chosen the Right Content Management System?
A content management system or CMS is a type of back-end database used to hold all your website’s content. A CMS provides a user-friendly interface for managing all your site’s content without having to learn how to code HTML (the mark-up language use to create web pages) by hand. Popular CMS platforms include WordPress, Joomla and Drupal but there are literally dozens of other as well. You will need to consider functionality as well as ease-of-use before deciding which one to pick.
It’s important that you know how to access the backend and that you are comfortable making changes so you can update your website content. Finally, make sure you pick a solution that is scalable. Using a drag-and-drop site builder like Wix may be okay if you’re a small local business and just need a very basic website to represent your brand online. However, should you need more advanced functionality in the future, you’ll probably have to re-create your site from scratch.
3) What Are Your Competitors Doing?
Familiarize yourself with industry standards, as they can be used as a general guideline for your overall web design project. You need to know how to adjust your website to stand out from the crowd while meeting your audience’s expectations at the same time. Therefore, you need to find out what your competitors are doing, what their core design concepts are, and how they emphasise them in their own design. This will give you a better idea of what works and what doesn’t even before you try it out for yourself.
4) Do You Have a Content Strategy?
A content strategy dictates the direction in which you’re going to take your site, so it’s essential that you plan it out ahead of time. You’ll need to separate your content strategy into phases so you can focus on one thing at a time. For example, if you’ve recently rebranded your business, you could produce content related to why companies should rebrand themselves to spread awareness about the changes you made. After that, you can move on to talking about your services and why you’re better than your competitors, which will help drive more traffic and conversions. You will need to decide which member of your team is responsible for creating new content for the website and make sure they know how to use the content management system as well.
5) What’s Your Budget?
6) How Will You Track and Measure Your Site’s Traffic?
7) Do You Have a Web Designer?
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Sari Honkala
Originally from Finland, Sari honed her marketing chops in England before finally settling in Bangkok.
She’s passionate about creating high quality content for clients, quantitative performance metrics and leveraging data for actionable insights.
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