Most web users don’t scroll past the first page when searching for your business online. If you’re getting zero business from your website, chances are you’re probably not showing up among the top listings in search engine results pages.
Search engine optimisation (SEO) is the process of increasing the visibility of your website so that potential customers can find you when they use search engines to find information related to your business.
SEO involves identifying keywords and phrases vital to your business and using techniques that comply with search engine guidelines to make sure your website ranks well in the results for those queries. To put it simply, SEO increases traffic to your website.