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What Is SEO and Why Do You Need It?
Most web users don’t scroll past the first page when searching for your business online. If you’re getting zero business from your website, chances are you’re probably not showing up among the top listings in search engine results pages.
Search engine optimisation (SEO) is the process of increasing the visibility of your website so that potential customers can find you when they use search engines to find information related to your business.
SEO involves identifying keywords and phrases vital to your business and using techniques that comply with search engine guidelines to make sure your website ranks well in the results for those queries. To put it simply, SEO increases traffic to your website.
There Are Two Types of SEO
Both are very important for maximising your site’s visibility, but they work in different ways:
On-page SEO focuses on optimising the parts of your website that a search engine would see when they “crawl” your site. This involves making sure that that things like meta tags, URL structures, internal links and image tags can be easily understood by search engines. The technical side of on-page SEO refers to any work done to your site apart from content. Examples of technical SEO include fixing slow page loading speeds or broken links.
This looks at your site’s authority and how popular it is. Therefore, off-page SEO focuses on things like creating high-quality content in order to gain backlinks pointing to your website. Google is getting smarter, so the days of posting spammy links to your site in the hope of improving rankings are long gone. Therefore, the ultimate aim is to make sure that your site provides as much actual value to your users as possible. In other words, quality not quantity is very much the key here.
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How Much Does SEO Cost?
Glow Digital is an SEO agency in Bangkok, and we believe that every business deserves affordable, professional and reliable SEO. Our SEO packages start from just 18,000 baht per month and, unlike many of our competitors, we don’t tie our clients into long-term contracts. This makes it ideal for small businesses who want to boost their online visibility without investing large sums of money upfront.
The best thing about SEO is that in the long run it’s probably the most cost-effective way to market online. SEO will help you build an online presence that brings free traffic from Google to your site every day and the results last for years.
- Competitor and keyword research to find new keyword opportunities
- On-page optimisation according to Google best practises
- Weekly articles based on your target keywords
- White Hat link building & Custom outreach for high domain authority sites
- A web-based dashboard that tracks your ranking along with backlink tracking
You’ve Worked Hard to Create a Website For Your Business.
Isn’t It Time It Got Some Love from Google?
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