So, you’ve decided to try digital marketing to grow your business? Great! The next step is to decide whether to hire an agency to run your marketing campaigns or handle everything in-house. There are many factors to consider before making a decision and benefits and disadvantages to both options. Ultimately, only you can decide what’s best after weighing all the pros and cons. You might think that as an agency we are a little bit biased, but we would like to give you three good reasons why you should consider hiring a digital marketing agency:
1) Improved Return On Investment
When you work with a digital marketing agency, you may incur additional costs but it may be a worthwhile investment when you factor in the time that they can help you save. Hiring an in-house team costs time and money, not to mention the fact that you will then need to train and supervise your staff or hire an expert who will do that for you. It goes without saying that you would need strong digital marketing knowledge in order to hire the right people and get the best out of them.
When you hire an agency, you won’t have to spend weeks (or sometimes months) gathering information, researching and learning before you start seeing an improvement in your Return On Investment (ROI). A good marketing agency will help you calculate and understand the marketing ROI of your campaigns as well as helping you to focus your efforts on the right channels, which means you can start seeing benefits from your marketing efforts almost right away. When you look at it that way, working with a digital marketing agency may be a good investment for you to make given the situation.
2) Greater Efficiency and Cost Reduction
Digital marketing is a broad term that encompasses a variety of different fields, including social media, SEO, content marketing and online advertising. All of these elements play a part in the success of your business on the internet and they all offer different benefits to your company.
For example, social media marketing allows you to connect with a wider audience while increasing your brand’s visibility. Blogging, on the other hand, helps to improve your rankings in search engines while ensuring that you can be an authoritative voice in your industry.
As you can imagine, these different fields require different areas of expertise, which is going to be difficult to come by or very expensive with an in-house team, especially if you’re a small business. Imagine if you had to hire one person to do all of these jobs. The work can pile up very quickly and it may not be the most scalable solution for most businesses. If you choose to work with a digital marketing agency, you will have access to a team of experts who are skilled in every field of digital marketing. This will ensure that you get the best quality of work at potentially a fraction of what it would cost to hire an entire in-house marketing team.
Another benefit of digital agencies is that they typically have access to a variety of software, such as marketing automation, competitor research and SEO tools. This offers tremendous value, since agencies are effectively able to split the costs between multiple clients. If you were to acquire all the necessary tools in-house, the subscription fees alone could end up costing you more than paying for an agency!
3) Establishing a Future Direction for the Brand
In the early stages of establishing a company, it is essential that you create a clear identity for your company, which can then be used as a core concept of your marketing campaigns. This can be a time-consuming process, as it’s highly difficult to come up with an idea that works. For this reason alone, it’s often a good idea to get some outside help.
Your partner agency can conduct thorough market research to determine which direction you should take your brand in. They can analyse the market trends through sophisticated Business Intelligence tools and use social listening to find out what your target groups are most interested in. This will make it much easier for you to build a connection with your audience, which will lay a solid foundation for your brand to go in the future.
As you can see, working with a digital marketing agency will ensure that you get the best quality work while saving you a considerable amount of time and effort. If you’re looking for a digital marketing agency in Bangkok, Glow Digital is your best option. Get in touch with us today to see how we can help