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5 Essential Tips for Google Ads Success

Are you thinking of hiring an agency to run your Google Ads?

Google Ads is a complicated combination of first-hand expertise, machine learning and automation. Mistakes caused by wrong setups and careless decisions can prove to be very costly. That is why hiring an expert to run your ads is usually the best decision for beginners.

However, as powerful as the platform is, Google Ads is not a magic bullet. No amount of Google Ads is going to fix a broken product.

Therefore, before you even think about running your first campaign, you should consider the following to ensure your campaign is successful.

Table of Contents

Understand Your Why

Knowing the fundamental purpose behind your business serves as a guiding light for crafting ad campaigns that not only appeal to your target audience but also embody what your brand stands for. This clear vision and purpose facilitates the creation of meaningful and effective advertising strategies that ultimately lead to more impactful and successful campaigns.

Can you answer the following questions?

  • Why does your business exist?
  • What problems do you solve?
  • What are your unique selling points (USPs)?
  • Who are your customers?
  • Why would they choose you over competitors?

Don’t even think about running Google Ads until you can answer all these questions.

Tips for Google Ads Success

Create an Irresistible Offer

You need a good offer to be successful with PPC. Without an enticing offer, attracting and converting potential customers is difficult, much like trying to catch fish without bait.

Ask yourself:

  • What makes our product better than competitors?
  • What value are we providing?
  • What does our audience consider valuable?
  • Can we compete outside of price?

Remember, an irresistible offer is not just about pricing but providing value that is clear and compelling to the consumer, making it hard for them to say no.

In the words of entrepreneur Alex Hormozi: “Make people an offer so good they would feel stupid staying no.”

There Is No Universal Strategy

There isn’t a one-size-fits-all strategy that fits all situations because each business is unique. Therefore, it’s essential to approach Google Ads with an open mind and willingness to learn, so you can find out what the best strategy is for your specific case.

And while it’s natural to want control, micromanaging your agency can be counterproductive. Agencies bring expertise and experience in managing various ad campaigns and can offer a broader perspective on what works and what doesn’t in different contexts. Giving your agency the freedom to test and iterate is essential for achieving long-term success.

Tips for Google Ads Success

Google Ads Is Just One Piece Of The Marketing Mix

A common mistake with SMEs is that they only focus on a single channel, such as Google Ads. However, experienced marketers know that Google Ads is just one piece of the broader strategy. While improving Google Ads performance is important, try to consider it within the context of your overall marketing plan. Cooperate with your agency for maximum results and remain open to venturing into alternative platforms like TikTok, Meta, and LinkedIn.

What Happens After The Click Is As Important As What Happens Before It

While Google Ads can efficiently send potential customers to your platform, the real impact is made by optimising what happens after the click.

Factors like the quality of your landing pages, offers, and efficient customer service will significantly influence the customer’s decision to convert.

In our experience, here’s what sets the most successful customers apart from the rest:

  • They are constantly trying to solve problems in their own business.
  • They don’t just keep asking for help, they also bring solutions to the table.
  • They are open to receiving constructive feedback, and use it as a resource for improving their operations.
  • They are willing to experiment with new strategies and approaches.
  • They recognise the importance of staying current with technology and are willing to invest in innovative solutions that can improve efficiency and competitiveness.

Navigating the complexities of Google Ads can be daunting, but with careful consideration and strategic planning, it can be a highly effective tool for driving your business success. But before diving in, take a moment to reflect and plan. When you’re ready to take your Google Ads to the next level, the expert team at Glow Digital is here to assist you every step of the way.

Thanks to Miles McNair at for the inspiration for this post!

Sari-Honkala glow digital


Sari Honkala

Originally from Finland, Sari honed her marketing chops in England before finally settling in Bangkok.

She’s passionate about creating high quality content for clients, quantitative performance metrics and leveraging data for actionable insights.

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