01.
Challenge
Zelleth, a newly established real estate agency in Bangkok, faced the challenge of breaking into a highly competitive market. With a primary focus on medium-priced and luxury real estate, Zelleth needed to increase brand awareness and visibility, particularly among expats and foreign investors who make up their core customer base.
02.
Solution
We began by positioning the client as a “personal property shopper” for international buyers, offering a tailored service that catered to their specific needs. To promote this concept, we tested multiple Facebook advertising campaigns across various content formats, including carousel ads, video ads, photo albums, and single image posts. By refining creatives based on audience feedback, we were able to optimize performance quickly and effectively, ensuring the message resonated with the target market.
03.
Results
Our approach positioned Zelleth as a go-to agency in the competitive Bangkok real estate market.
- In just 30 days we generated 86 enquiries through Facebook lead forms and 35 enquiries via Facebook Messenger.
- The average cost per lead was 141 THB, reflecting the cost-effectiveness of our strategy.
NEXT STEP
If you’re ready to attract serious buyers for your property listings,
Get in touch!